10 Best Hair Toners 2025 in the United States

Clairol Professional Shimmer Lights Purple Shampoo is designed to neutralize brassiness and yellow tones in blonde, silver, gray, and highlighted hair. It excels in tone adjustment, effectively brightening and refreshing faded highlights and ash-toned hair, making it suitable for various hair colors. The formulation as a liquid shampoo is easy to apply and integrates well into a regular hair washing routine.

The product is known for leaving hair shiny and free of residue, which is a significant advantage for those looking to maintain a clean, polished look without build-up. Additionally, its ability to remove the dull yellow in silver hair is noteworthy, providing a refreshed and revitalized appearance. It comes in a practical 8 fl. oz bottle, which is a convenient size for regular use and travel.

The longevity of its effects might require frequent usage to maintain the desired results, especially for those with highly processed or frequently colored hair. Individuals with very sensitive scalps should be cautious, as some users may experience dryness or irritation. The shampoo is scented as labeled, which could be a positive or negative depending on personal fragrance preferences. Clairol Professional Shimmer Lights Purple Shampoo is a strong contender for adults seeking to maintain vibrant, brass-free blonde, silver, or highlighted hair, but regular use and personal sensitivity to ingredients should be considered.

The Matrix So Silver Purple Shampoo is designed to effectively neutralize yellow tones in blonde, grey, and platinum hair, making it a suitable option for individuals who want to maintain a vibrant hair color. One of its key strengths is its formulation that deposits purple pigments, which work to combat unwanted brassiness in just one wash. This makes it particularly appealing for those with color-treated hair, as it helps enhance and restore cool tones effectively.

Another advantage is its multi-tasking properties; not only does it tone the hair, but it's also nourishing, making it a great choice for anyone looking to keep their hair healthy while maintaining their desired color. The pleasant floral and woody scent adds to its appeal, providing a nice sensory experience during use.

Some users might find that the recommended application time of five minutes could be a bit long, especially if they're in a hurry. Additionally, while the product is vegan, it may not cater to everyone’s specific ingredient preferences, and sensitivity to certain ingredients might occur for some individuals. The shampoo’s effectiveness can vary based on hair type and condition, so results may not be uniform for everyone. Users should be mindful that while it can keep the brassiness at bay, regular use may be necessary to maintain results, especially with hair that is frequently exposed to harsh elements or frequent washing. The product is well-suited for adults who have blonde or grey hair and are looking to preserve their color integrity.

The Matrix Brass Off Blue Shampoo is designed specifically for lightened brunettes and dark blondes who want to neutralize brassy tones in their hair. One of its standout features is its ability to deposit blue-violet pigments that work effectively to counteract unwanted orange undertones, making it a solid choice for those with color-treated hair. Users will appreciate its multi-tasking properties, as it not only tones but also nourishes the hair, enhancing and restoring cool tones in just one wash.

The shampoo is part of a wider Brass Off collection, which offers a range of toning options through complementary products like the Pigmented Conditioner and Neutralization Mask. This allows users to customize their hair care routine based on their specific toning needs.

There are a few considerations to keep in mind. While it works well for many, some users might find that the toning effect is not strong enough for severely brassy hair, especially if they don't follow up with the complete range. Additionally, the blue pigment can sometimes leave a residue if not rinsed out thoroughly, so it's important to follow the suggested usage instructions carefully.

The scent is pleasant, described as fruity and floral with woody notes, which adds a nice touch to the application experience. The shampoo is also suitable for natural hair, making it versatile for various hair types. Given its formulation and designed use, this product is particularly beneficial for adults looking to maintain cool tones in their dyed hair while keeping it nourished and healthy.