10 Best Keratin Shampoos 2025 in the United States

Pureology Hydrate Moisturizing Shampoo is designed for medium to thick dry, color-treated hair, making it a strong choice for those who often color their hair or struggle with dryness. Its sulfate-free and vegan formulation ensures that it's gentle on the hair and scalp, helping to maintain color vibrancy without harsh chemicals. The inclusion of emollient Jojoba not only hydrates but also adds softness, while Green Tea supports scalp health and Sage stimulates hair follicles, promoting hair wellness.

A significant benefit of this shampoo is its moisturizing properties, which are particularly beneficial for individuals with dry or damaged hair. Users can expect their hair to feel soft, shiny, and touchable after use, addressing common issues like dryness and frizz effectively. The creamy texture allows for easy application, ensuring that it spreads well throughout the hair.

However, there are some considerations to keep in mind. While it excels in hydration, those with fine or oily hair may find it a bit too heavy, possibly leading to a weighed-down feeling. Additionally, the need for a dime-sized amount may be misleading for users with longer or thicker hair, as they might require more product for effective cleansing. The scent, which is primarily Green Tea, may not appeal to everyone, as fragrance preferences vary widely. This shampoo is suitable for regular use, but users should monitor their hair's response to maintain a balance between hydration and weight. Those who prioritize a vegan, salon-quality product will appreciate Pureology's commitment to these values.

The Keranique Hydrating Shampoo and Conditioner Set is designed to cater to a variety of hair types, including frizzy, color-treated, dry, thin, and damaged hair. It includes a blend of beneficial ingredients like conditioning lupine, olive oil, saw palmetto, niacinamide, glycerin, keratin, and biotin, all of which contribute to moisturizing, nourishing, and strengthening the hair.

The sulfate-free formula is an added bonus as it avoids harsh chemicals that can strip the hair of its natural oils. This set is particularly effective for those experiencing hair thinning and dryness, as it helps to replenish moisture, restore softness, and improve manageability without weighing the hair down. Additionally, the keratin amino complex aims to reduce hair fall due to breakage and protect against external damage.

It is important to use this product consistently to see significant results, which may require a commitment to incorporating it into your regular hair care routine. While the lack of harsh chemicals like sulfates, phthalates, and parabens is a positive, some users might find the absence of these ingredients results in less lather compared to traditional shampoos. This can be an adjustment for those who prefer a foamy wash. The scent of the product is generally pleasant, but personal preferences can vary.

Pureology Strength Cure Shampoo is designed to cater to adults with damaged and color-treated hair. One of its standout features is its ability to repair hair damage by up to 97%, making it a solid choice for anyone struggling with split ends or the effects of heat styling. The formula is enriched with plant-based protein Keravis, which strengthens hair strands, and Astaxanthin, an antioxidant that helps heal and protect the hair from further damage. Its sulfate-free and paraben-free composition makes it suitable for those with color-treated hair, ensuring your color remains vibrant while also getting the nourishment it needs.

The scent is another appealing aspect, featuring a refreshing blend of water flower, raspberry, and peach, which can make your hair care routine feel more enjoyable. This shampoo's moisturizing properties are effective, as it cleanses without overly stripping the hair of its natural oils, helping to soften and smoothen the hair, which is essential for frizz control.

If you're considering daily use, it's worth noting that while the shampoo is rich and effective, some may find it a bit heavy for frequent application, especially if they have fine or oily hair. Additionally, the price point can be on the higher side compared to typical shampoos, which may not appeal to budget-conscious shoppers. Those with extremely oily scalps might need to follow up with a clarifying shampoo occasionally to avoid any buildup.