10 Best Self Tanners 2025 in the United States

The Beauty by Earth Self Tanner is an appealing choice for anyone seeking a natural-looking tan without exposure to harmful UV rays. Its formulation, made with organic ingredients like aloe vera and shea butter, ensures a moisturizing experience that’s gentle on the skin, making it suitable for various skin types, including sensitive and acne-prone skin. Users particularly appreciate the streak-free application, which is a common concern with self-tanners, and the fact that it dries clear, minimizing the risk of staining clothes or sheets.

One of the strengths of this self-tanner is its shade range. It offers options from fair to medium and medium to dark, allowing users to select a color that complements their natural skin tone. The tan develops quickly and can last several days with proper care, making it a convenient option for those who want an easy, low-maintenance way to maintain a sun-kissed glow.

Some users might find the development time to be a bit longer than anticipated, requiring patience for the desired results to fully take effect. Additionally, while the product claims to be suitable for all skin types, results can vary based on individual skin conditions and how well the lotion is absorbed. In terms of availability, this self-tanner is part of a broader range of tanning products from Beauty by Earth, which is a plus for those looking to explore different formats like mousse or tanning drops.

The Coco & Eve Self Tanner Mousse Kit (Medium) stands out in the self-tanning category with its focus on natural ingredients and skin benefits. One of the key strengths is its formulation; being 100% natural DHA, it delivers a sun-kissed tan without the harmful effects of sun exposure or harsh chemicals. This makes it an excellent choice for those looking for a healthier tanning option. The inclusion of nourishing ingredients like coconut, papaya, and banana provides added hydration and anti-aging benefits, making it suitable for all skin types. Additionally, users can achieve a desirable shade without the worry of streaking or orange tones, which is a common concern with self-tanners. The tropical fragrance is another bonus, as it helps mask any unpleasant smells often associated with tanning products.

However, there are a few drawbacks to consider. Although the mousse is easy to apply, some users may find the application process takes a bit of practice to master, particularly in tricky areas like the face and hands. The development time is relatively quick at 2 hours, which is great for those wanting rapid results, but users seeking a deeper tan might feel compelled to leave it on longer, potentially overnight, leading to a longer waiting period before they can shower. Additionally, while it claims to provide long-lasting results (up to 10-20 full body applications per bottle), individual experiences with longevity can vary based on skin type and maintenance routines.

This self-tanner is ideal for individuals seeking a natural, cruelty-free product that offers both tanning and skin care benefits. It's particularly well-suited for those who prioritize eco-friendly products but may require some skill for optimal application. Those looking for a more robust tanning solution might want to consider additional products or methods to achieve their desired shade.

The Jergens Natural Glow +Firming Self Tanner Body Lotion offers a gradual, natural-looking tan, making it ideal for those with fair to medium skin tones who are new to self-tanning or prefer a subtle glow. Its lotion formulation is enriched with collagen, elastin, and green tea, which not only helps in achieving a tan but also claims to reduce the appearance of cellulite within a week.

The product is hydrating and moisturizing, making it suitable for dry and extra dry skin types. It is paraben-free and cruelty-free, catering to users looking for more ethical skincare options. The inclusion of a fresh scent is a plus for users who are sensitive to the typical smell of self-tanners. However, the development time is gradual, meaning users will need to apply it consistently over several days to see noticeable results.

The shade range is somewhat limited, focusing only on fair to medium skin tones, which might not cater to those with darker skin tones. Additionally, as it is a gradual tanner, it might not be the best choice for users seeking an immediate, darker tan. The longevity of the tan is not explicitly mentioned, so it may require regular application to maintain the desired color. This product is suited for anyone looking for a natural, subtle tan with added skin-firming benefits.